JENNIFER MORTIMER
Your Freelance
Marketing Consultant
Strategic Marketing Direction for Growth-Focused Businesses
I’m Jennifer Mortimer, a growth marketing strategist and consultant for tech, PE-backed and scale-up business.
With over 15 years of experience, I help ambitious companies build high-performing marketing engines, from brand to pipeline to revenue, with fewer resources and clearer focus.
MARKETING SERVICES
Tailor made marketing done exceptionally well
GROWTH STRATEGY AND POSITIONING
Entrenching myself in your business to understand your requirements, before combining data with creativity to set your strategy and plan. I will look at brand positioning, value proposition, funnel mapping and growth audits to give you a workable, and achievable roadmap that helps deliver your objectives, differenciates you from the competiton and resonates with the right audience.
ACQUISITION AND DEMAND GENERATION
Utilising multi-channel systems to generate high-quality demand and measurable ROI. Combining digital advertising, SEO, AMB, content, PR and thought leadership to attract and convert the right audiences. Campaigns I've led have delivered up to a 92% increase in high value leads.
RETENTION AND CONVERSION
Optimise every stage of the funnel to increase conversion rates, generate revenue from existing audiences and strengthen lifetime value. This includes email automation, nurture sequences, onboarding journeys, CRO, user experience design, referral mechanics and client reactivation strategies. My goal is always the same: reduce drop-off, shorten decision cycles and turn interest into loyalty and revenue.
WHO I HAVE WORKED WITH
